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It is doubtful there is a more iconic and recognizable brand than Campbell’s Soup, special thanks to Andy Warhol. Dr. John T. Dorrance’s 1930 invention of condensed soup was revolutionary and market changing, a theme that continues to be the hallmark of Campbell’s Soup Company. From the creation of of the famous red and white soup label, the introduction of the cherubic Campbell’s kids and the advertising tag lines of “Mm! Mm! Good! “ and “Wow! I could’ve had a V8!”, Campbell’s products can be found in most US pantries today. The largest supplier of soup to the world continues to grow and expand with labels such as Pepperidge Farms, Prego and Swanson.
