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Big League Chew is a bubble gum brand that is shredded and packaged in an aluminum foil pouch. Created by the pitcher Rob Nelson in the 1970s and pitched (pun intended!) to the Wrigley Company as a fun alternative to chewing tobacco — a habit common in baseball in the 1970s. Since 1980, over 500 million pouches of Big League Chew have been sold.

Big League Chew was introduced in May 1980, in the traditional pink color already seen in established brands of bubble gum. And as they’ve always said,

“You’re in the big leagues when you’re into Big League Chew!”