In 1958, Malaco, a Swedish confectionery manufacturer, decided to expand its business by exporting a few of their products to North America.

The Malaco exporting business grew and in late 1960's and early 1970's Swedish Fish and Swedish Berries were developed specifically for the North American market. As you have probably already guessed, it was named Swedish Fish because it was developed in Sweden. Today Swedish Fish are made in both Sweden and Canada and owned by the Cadbury Adams Company.

Example 1

Example 2