TaB was Coca-Cola Company's first sugar-free drink, introduced in 1963. Its name was a play on the notion of people keeping "tabs" on their weight.
Although sales of TaB were surpassed by the introduction of diet Coke, the brand still has fiercely loyal fans who have been known to travel hundreds of miles to find their favorite drink.
Although sales of TaB were surpassed by the introduction of diet Coke, the brand still has fiercely loyal fans who have been known to travel hundreds of miles to find their favorite drink.
